Email Spam

Spam

We know you hate spam. I don’t know of anyone who doesn’t.

We want to stop the spread of spam as much as you do.

Bill C-28 has arrived!

As of December 15, 2010, Canada passed their answer to Can-Spam into law. Read what Return Path has to say about this new law here

You have until September 2011 to fully comply, but I recommend you get started soon.

First step: clean out your database. Opt-out management is now a dark-ages method that could net you nasty fines.

Let’s hear it for a list fille with people who have requested your messaging directly!

CAN-SPAM Compliance

CAN-Spam has been recently updated. You can read the updated Act here.

Return Path has an excellent breakdown of these changes (in lay language)here.

CAN-Spam was enacted to try and stem the overwhelming flood of unsolicited emails.

Wikipedia clarifies how CAN-SPAM defines spam:

CAN-SPAM defines spam as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose).” It exempts “transactional or relationship messages.”

(http://en.wikipedia.org/wiki/Can_Spam_Act_of_2003)

In order to make sure we are compliant with the CAN-SPAM legislation, we comply with current best practices like:

  • providing a prominently placed and functioning unsubscribe link on every email we send (this unsubscribe email address is tested for functionality before each campaign is sent). Your contacts only have to send one email requesting they be removed from your mailing list
  • Single sender and separate functional email address provided for all emails.
  • responding promptly and personally to each unsubscribe request
  • removing the contact information from the database within 3 days (and before the next email is sent)
  • providing a mailing address and postal code in each email we send
  • keeping your contacts safe – they are never disclosed in any way to anyone outside your company or ours
  • maintaining clean DNS and header information – we do not forge our headers to make it look like your email is coming from your corporate domain – another reason we set up sacrificial domains
  • identifying emails sent to lists that are not explicity opt-in with a disclaimer advising the recipient the email is commercial in nature